The briefing from the client in March 2016 was to create a book which makes the new MINI strategy visually attractive and easy to understand. The book should also haptically fit to the new strategy and brand values. The result is a 200-pages "brand bible" which is placed on 500 desks from proud MINI employees since December 2016. The MINI Brand Essentials Book is for internal use only, because of that I cannot show more pages online.
Material, cover: Cardboard 4,0 mm/Mat foil embossingMaterial, content: 115 g Gardapat 13 KIARA, 160 g Muskat Designrecycling, brownSpot colour: Pantone Neon 805
AgencyKKLD*, 2016Client BMW (MINI)My partDesign direction: Client Workshops, Concept, Layout, Infographics
©Mockup design by Marcela Grupp