marcela grupp | design & creative direction

MINI Brand Essentials Book

The briefing from the client in March 2016 was to create a book which makes the new MINI strategy visually attractive and easy to understand. The book should also haptically fit to the new strategy and brand values. The result is a 200-pages "brand bible" which is placed on 500 desks from proud MINI employees since December 2016. The MINI Brand Essentials Book is for internal use only, because of that I cannot show more pages online.

Material, cover Cardboard 4,0 mm/Mat foil embossing
Material, content 115 g Gardapat 13 KIARA, 160 g Muskat Designrecycling, brown
Spot colour Pantone Neon 805

Agency
KKLD*, 2016
Client
BMW (MINI)
My part
Design direction: Client Workshops, Concept, Layout, Infographics

©Mockup design by Marcela Grupp

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MINI Brand Essentials Book

The briefing from the client in March 2016 was to create a book which makes the new MINI strategy visually attractive and easy to understand. The book should also haptically fit to the new strategy and brand values. The result is a 200-pages "brand bible" which is placed on 500 desks from proud MINI employees since December 2016. The MINI Brand Essentials Book is for internal use only, because of that I cannot show more pages online.

Material, cover

Cardboard 4,0 mm/Mat foil embossing

Material, content

115 g Gardapat 13 KIARA, 160 g Muskat Designrecycling, brown
Spot colour: Pantone Neon 805

Agency

KKLD*, 2016

Client

BMW (MINI)

My part

Design direction: Workshops with client, Concept, Layout, Graphics

> next project