At the International Motor Show IAA in 2015, the MINI exhibition space developed by Meiré und Meiré was the first opportunity for the public to experience the brand’s new orientation in real space. CI elements, media and product installations were created in close consultation with KKLD*.

CI Consultation KKLD* Berlin

Architecture/ Exhibition Concept Meiré und Meiré

Photos diephotodesigner

MINI Branding

In 2015, KKLD* worked closely with MINI in order to create a consistent strategic, creative and communicative rebranding which will be applied to all products and services and gradually rolled out across all channels and consumer touchpoints.

At the International Motor Show IAA in 2015, the MINI exhibition space developed by Meiré und Meiré was the first opportunity for the public to experience the brand’s new orientation in real space. CI elements, media and product installations were created in close consultation with KKLD*.

CI Consultation KKLD* Berlin

Architecture/ Exhibition Concept Meiré und Meiré

Photos diephotodesigner

Agency 

KKLD*, 2015

Client 

BMW (MINI)

My part 

Branding/Identity, Guidelines