WAGO offers various solutions for electrical connections and the most successful product is the WAGO terminal block. WAGO is successfully represented in many different fields of the industry. The client asked for a rebranding based on the new brand strategy and positioning developed by STRICHPUNKT, without touching the logo and their corporate font. So we made a new graphic system, made a new Typographic hierarchy, new imagery and iconset, changed their corporate color in a brighter and more modern green and created a brand element out of the logo.

Together with the WAGO marketing team, we prepared a workshop for all WAGO marketing employees worldwide and hosted it at their headquarter. We created a lot of media for this, including a notebook with information and workshop tasks on site. We also created a key visual for this day, which shows three fingers like the 3 WAGO principles. The event was a complete success and the client was very happy.

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